![]() #Nfc open linkedin profile in app trial#During the trial it was possible at more than 150 stores. * Mobile payments in Leiden Mobile Payment in-store since september 2013 in Leiden it is possible to pay with a smartphone (direct payment from the bankaccount). Briefly below a few examples of notable current NFC implementations in the Netherlands. As a result, it seems that Dutch implementations of NFC applications forefront. ![]() However, we saw little real implementations. We have seen many working demos with a comprehensive customer journey (for example, offers and loyalty cards) in retail. ![]() After the transaction, we see opportunities for cross-selling and assistance in the return or travel information such as parking information. In addition, the following services may be relevant loyalty cards, coupons, loyalty programs, and redeem receipts. During the transaction, of course, NFC can be used for mobile payment at the checkout. Some of these services can be supported with NFC. In providing relevant information, these include updates to service, travel, fast track rows, manuals, geo-fence services and shopping lists. Think of offers, productinformation, transport possibilities, location, maps and social. For example, for giving the right information during the planning phase. In the figure below you can see the customer journey (customer journey) in retail. This year, we did not only see mobile NFC payments but we’ve seen a lot of initiatives with l arger parts of the customer journey supported by NFC. We’ve seen a lot of NFC ( near field communication) initiatives. Last week in Barcelona Mobile World Congress held. ![]()
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